BEST PRACTICES FOR MANAGING AN AFFILIATE PROGRAM WITH PERFORMANCE MARKETING SOFTWARE

The Role of Landing Pages in Performance Marketing CampaignsA landing page is a webpage focused on one specific action you want visitors to take, such as making a purchase, filling out a contact form, or subscribing to newsletters. They are designed to eliminate distractions and guide visitors toward a single goal, improving user experience and con

Server-Side Monitoring vs. Pixel Tracking - Which is Better?A variety of ecommerce businesses are turning to server-side monitoring as a means to enhance their information collection processes. While it needs extra technical knowledge than regular GTM and might present additional expenses, it can lead to higher precision and more trustworthy data